Question 4 - Who would be the audience for your media product?

We asked mostly 16 17 year olds with a questionnaire to see what they expected to see in a horror or a thriller film. We made vox pops by filming people's responses to questions that we asked about horror films. We then put the answers in a pie chart.

Our target audience would consist of teenagers and young adults between the ages of 15 and 25. In our target audience, there would be both males and females. They live in urban areas and attend public schools and universities. They may have a part time Saturday job. Members of our target audience would be part of the working to the lower middle classes.

The psychographic of our target audience would be that they like the thrill of scary thriller or horror films. They would be esteem seekers because they would be materialistic and confident. In their spare time, they enjoy socialising. The girls would be into shopping and fashion, they would like to have the newest clothes. They listen to a variety of music genres such as pop, rock and alternative rock music. They would visit social networking sites such as Facebook, Twitter and Tumblr as well as Youtube. They have some money, enough to go to see films at the cinema.